Shell LiveWIRE
'B the Boss' promotional campaign
- The Brief
- Shell Livewire asked us to pitch for a new campaign they would be running across Scottish universities. The brief was simply "BE THE BOSS" and it's aim was to encourage young entrepreneurs to take the plunge into self employment.
- The Solution
- We showed everyday situations with people dreaming of better things. The campaign can be seen across Scotland on taxis, billboards and in washrooms.
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